Built on real campaign math
Build on real campaign. This model uses the average ROI from recent campaigns, run on Clipstar.
ROI Calculator
Model a realistic campaign before you book a call. Estimate views, CPM, and clip volume — then convert your forecast into a real brief.
$1.00 vs $8.50 CPM
The methodology
Build on real campaign. This model uses the average ROI from recent campaigns, run on Clipstar.
You see one expected-view number plus a projected range, so the tool reads as a forecast rather than a hype band.
Target CPM steps down as budget scales — larger campaigns activate more of the network. Change budget and every output updates live.
500M+
Verified views
10K+
Creator network
$0.50–$1.50
Typical effective CPM / 1k views
Monthly
Benchmark recalibration
FAQ
The public calculator is built around a $15,000 starting budget. Campaigns run on a pay-per-verified-view model, and target CPM steps down as spend scales.
Expected views = campaign budget ÷ target effective CPM × 1,000. You see that expected number first, then a projected range underneath. Real delivery still depends on creative, source material, and how many creators participate.
Effective CPM is your total budget divided by projected verified views, times 1,000. It is the all-in cost of the reach you modeled — so you can compare budgets on equal footing.
Usually, but the comparison is not perfectly like-for-like: paid CPMs price impressions while clipping prices verified views. Set the paid-ads benchmark to your own media buying rate and the calculator will show the multiple against your real numbers.
No. Everything here is a planning estimate built from assumptions you set. Actual campaign performance varies with creative, offer strength, and distribution consistency.
Ready for real numbers?
Bring your budget and your source material. We'll turn this forecast into a campaign brief with real rates. Copy a link from the calculator so every assumption travels with the URL.
Adjust the inputs. Every result updates live.
Campaign input
Campaign budget
Min $2,000
Type an exact amount, pick a preset, or drag to fine-tune.
Target verified views (optional)
Planning estimate, not guaranteed performance. Projections are based on campaign budget, historical campaign performance, expected creator participation and target CPM. Actual performance varies by content, market, campaign requirements and platform.
Projected output